Pre-Lander Opt-In Form A/B Test: 52% Lift
A shorter, conversational pre-lander form increased the reported opt-in rate from 21.12% to 32.05% during an 11-day experiment. That is…
Featured Experiments
4posts
Pricing A/B Test: Trial vs No Trial, $27 vs $17
This four-arm subscription test produced an early signup leader, but the later revenue winner is not Subscribe or log in…
Headline Multi-Variant Test: Which Message Won?
Quick answer: The headline promising free luxury experiences “in every area of your life” led th Subscribe or log in…
Video Controls A/B Test: Removing Controls Lowered Opt-Ins
Quick answer: The no-controls video version had a lower opt-in rate across 1,962 participants over t Subscribe or log in…