99Ways Academy — PostHog & CRO Guides

Sharing our optimization experiences, won or failed

Tools Comparison

Confidence vs PostHog: Which Experimentation Platform Fits Your Team?

Posted on

September 9, 2026

Iman Nazari

Confidence vs PostHog: Which Experimentation Platform Fits Your Team?

Diagram of a growth decision loop from next-lever decision to intervention, action, and validation, linked by an implementation evidence chain for revenue, identity, attribution, event data, and QA.

PostHog Feature Breakdowns

PostHog Implementation for Growth Lever Teams

Posted on

August 26, 2026

Iman Nazari

PostHog Implementation for Growth Lever Teams

Diagram showing a true value metric passing through a calibration layer to an operational primary metric.

Guides and How-tos

A/B Testing Metrics: Choose the Primary Metric Closest to Profit

Posted on

August 25, 2026

Iman Nazari

A/B Testing Metrics: Choose the Primary Metric Closest to Profit

One-time bundled redesign flows to a binary decision, while an ongoing experimentation loop moves from hypothesis to experiment to model update and cumulative deployed growth.

Guides and How-tos

CRO Redesign vs Ongoing A/B Testing: Which to Start With?

Posted on

August 24, 2026

Iman Nazari

CRO Redesign vs Ongoing A/B Testing: Which to Start With?

Flow diagram showing measurement data passing through validation and deployment gates to verified deployed impact and cumulative business impact; win-rate activity leads to no deployment.

Guides and How-tos

How to Evaluate a CRO Agency: Business Impact vs Win Rate

Posted on

August 21, 2026

Iman Nazari

How to Evaluate a CRO Agency: Business Impact vs Win Rate

Event tracking plan diagram: traffic, behavior, and revenue flow through metric, entity, and trigger contracts to events, properties, and identities.

Guides and How-tos

Event Tracking Plan for CRO and Product Analytics

Posted on

August 19, 2026

Iman Nazari

Event Tracking Plan for CRO and Product Analytics

Infographic tracing a PostHog audit from ad click and campaign UTMs through identity, behavior events, revenue reconciliation, attribution, ROAS, and decision trust status.

PostHog Feature Breakdowns

PostHog Audit: 12 Checks Before You Trust the Data

Posted on

August 19, 2026

Iman Nazari

PostHog Audit: 12 Checks Before You Trust the Data

Diagram comparing PostHog's event and person-journey path with GA4's processed marketing path to growth decisions, with BigQuery, warehouse models, and payment, CRM, and ecommerce data.

Tools Comparison

PostHog vs GA4: Analyst’s Guide

Posted on

August 19, 2026

Iman Nazari

PostHog vs GA4: Analyst’s Guide

Guides and How-tos

Experimentation System Audit: Can You Trust Your A/B Test Results?

Posted on

August 14, 2026

Iman Nazari

Experimentation System Audit: Can You Trust Your A/B Test Results?

Posts pagination

…