Decode the hidden logic of your customers through experimentation
Companies hand us tracking, analysis, and A/B testing so their growth runs on systems, not luck.
The system behind predictable growth
Data Strategy & Tracking
Get measurement right at the source so everything built on top holds.
Event Tracking Plan
Audit Tracking
CDP Selection
Ad Conversion Tracking
Product Analytics
Replace surface-level dashboards with insights that move the business.
Executive Dashboards
Marketing Attribution
Product Analytics
BI Automation
Experimentation & A/B Testing
Turn experimentation into a system that consistently drives or validates growth.
Hypothesis testing
Validated learnings
Test prioritization
Pattern recognition
About Founders
Iman Nazari
Co-Founder
Strategy & Experimentation
Iman connects what most teams keep separate: technology, business, and human behavior.
He is the strategic force behind 99Ways’ approach to conversion; translating user psychology, product reality, and commercial goals into decisions that actually improve performance. Where others guess at what customers want, Iman looks for signal: how people think, what drives action, and which changes measurably move results. He is relentless about clean measurement, sound inference, and experiments you can trust. For him, better decisions start with better evidence. Every metric must be credible, every insight must survive scrutiny, every test must produce learning; not noise. That is the foundation of 99Ways: reliable data, sharper understanding, and changes proven before they are scaled.
Moein turns complexity into order.
He’s the architect behind 99Ways’ tracking, reporting, and deployment systems; ensuring every insight is built on verified data and reproducible results. Where others chase creative flair, Moein builds structure: repeatable processes, documented workflows, and flawless implementation. He treats precision as a form of respect, for data, for the client, and for the truth. Nothing escapes his attention. Every number must reconcile, every change must be traceable, every system must work exactly as intended. That discipline is what allows 99Ways to move fast without breaking things.
Moein Heshmati
Co-Founder
Data Systems & Engineering
How Others Reviewed 99Ways
Latest from 99Ways Academy
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Tools Comparison
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Confidence vs PostHog: Which Experimentation Platform Fits Your Team?
ByIman Nazari
September 9, 2026
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An evidence-based Confidence vs PostHog comparison covering data architecture, statistical methods, guardrails, governance, pricing, tradeoffs, and a practical evaluation plan.
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PostHog Feature Breakdowns
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PostHog Implementation for Growth Lever Teams
ByIman Nazari
August 26, 2026September 6, 2026
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A useful PostHog implementation is not an SDK installation or feature tour. It is a decision system connecting business-aware events, identity, acquisition, revenue, experiments, and QA so a growth team can identify a lever, act on it, and validate the result.
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Guides and How-tos
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A/B Testing Metrics: Choose the Primary Metric Closest to Profit
ByIman Nazari
August 25, 2026September 6, 2026
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The best A/B testing metric is usually the measurable outcome closest to incremental contribution per eligible visitor, user, or account. This guide separates true decision metrics, operational primaries, leading indicators, guardrails, and diagnostics—then maps ecommerce, subscription, pricing, lead-generation, marketplace, and cost-changing experiments to the metrics that should actually determine the winner.
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Guides and How-tos
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CRO Redesign vs Ongoing A/B Testing: Which to Start With?
ByIman Nazari
August 24, 2026September 6, 2026
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A tested one-time redesign can be rational when the current experience needs a structural reset. Ongoing A/B testing creates more long-term value when each experiment produces both deployed impact and reusable customer learning. This framework shows how to choose—and why one hypothesis does not mean changing only one UI element.
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Guides and How-tos
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How to Evaluate a CRO Agency: Business Impact vs Win Rate
ByIman Nazari
August 21, 2026September 6, 2026
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A CRO agency should be judged by the complete evidence chain it creates: trustworthy measurement, explicit hypotheses, valid experiments, verified deployments, and cumulative improvement to a meaningful business outcome. Win rate, test count, and isolated uplift are useful diagnostics, but they do not prove realized business value.
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Guides and How-tos
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Event Tracking Plan for CRO and Product Analytics
ByIman Nazari
August 19, 2026September 6, 2026
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An event tracking plan is not an event-name spreadsheet. It is the contract that defines how business questions become entities, events, trigger rules, properties, identities, revenue facts, metrics, QA, and governed analytics data. This guide includes a complete paid-subscription example and downloadable Excel template.
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Ninety Nine Ways is a registered trademark of Nazari Ecom Solutions.
Nazari Ecom Solutions is registered with the Dutch Chamber of Commerce (KvK) under registration number 91552451.
Office: Mr. Treublaan 7, 1097 DP Amsterdam, The Netherlands
VAT Identification Number: NL004899587B87.